About me
From a design mindset built on an economics background, I orient my product approach toward balancing user experience, operational efficiency, cost effectiveness, and business goals.
Experience
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UI/UX Design - CMC Global 2025 – Present
- Design and optimize web applications serving internal systems and customers of Samsung SDS.
- Simplify and visualize complex business requirements, converting them into user flows, wireframes, UI designs, and handoff documents, helping reduce the time users need to become familiar with the system.
- Build a design system including a Figma component library and guideline documentation, helping standardize the interface and reduce repeated design time.
- Actively collaborate with Developers and QA to clarify requirements, thereby reducing the number of revision rounds in each sprint, while proactively proposing improvements when issues are identified during the design process and real user experience.
- Apply AI tools in research and feedback synthesis, helping reduce manual processing time and speed up design decision-making.
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UI/UX Design - Edufit Group 2022 – 2025
- Designed products for two main platforms:
- School Management System (SSM) serving more than 14+ campuses and multiple user groups.
- Parent application (Edufit Parent App) with more than 14,000+ users.
- Optimized important features such as Attendance, Reports, Academic Calendar, Contact, etc., helping:
- Reduce complex operations in the operation workflow.
- Improve the processing experience for parents and schools.
- Built a UI Kit with more than 50 components for web and mobile, helping:
- Shorten around 30% of design and development time.
- Ensure consistency across products.
- Communicated with stakeholders, including schools, Sales teams, and users, to align business objectives, workflows, and design solutions before implementation.
- Conducted user research and usability testing through surveys, filtered insights, and proposed UX improvements to reduce friction in key user journeys.
- Worked in an Agile model with 2-week sprints, ensuring continuity from design to development and product release.
- Featured projects: Edufit Parent, Website Sakura Schools
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Graphic Designer 2018 – 2022Designed branding and communication materials for TNEX digital bank by MSB and KYC Solutions, building a foundation for visual communication and brand consistency.
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Personal Project
Product Designer
(VietSpine – Workout App for Office Workers (iOS · Android · Web Dashboard) - 2026
- Designed the end-to-end experience for a workout application targeting office workers — reaching 914 users and 14 paying subscribers within the first 2 months on the App Store, currently expanding into a B2B model for clinics and healthcare centers.
- Project: VietSpine - Daily Workout
Visual & Web Design
- Designed websites and landing pages for social organizations and consumer brands.
- Featured projects: Suntory Pepsico, Vitto Group
Skills
UX & Research
UI & Design System
Collaboration
AI-assisted Design
Tools
Education
Hanoi University of Science and Technology
Arena Multimedia (Design)
Certifications
Designing Digital Product per Stage and Metric
UXID - Human-Computer Interaction
CUID - Comprehensive User Interface Design